Fans overseas | Sincerity brand "break into other demographic" Canton Fair

Oct 23, 2023

Golden autumn flower city, thousands of merchants gather.

On October 15th, the 134th Autumn Fair of the China Import and Export Fair (referred to as the Canton Fair), known as the "first exhibition in China", grandly kicked off in Guangzhou.

Unlike previous years, this Canton Fair has set up a brand exhibition area for the first time. As one of the representative enterprises of motorcycle industry brands going global, Sincerity Holdings Group has successfully been selected to participate in the motorcycle brand exhibition area. The group has carefully organized and this exhibition has reached a historical high in terms of booth size, exhibit types, number of inquiries, and transaction volume. This is also the first time that the group's various brand series of knock-out products, led by APSONIC, have made a full lineup appearance at the Canton Fair.

At the Canton Fair, the carefully designed APSONIC brand pavilion covers an area of nearly 100 square meters, with a constant stream of customers every day. As a well-known motorcycle brand that has been deeply rooted in Africa for 20 years and is well-known in West Africa, APSONIC is particularly popular among foreign businesspeople from developing countries such as Africa, South East Asia, South America, the Middle East, and Russia. They either come to the booth repeatedly with great intentions to communicate and negotiate cooperation matters, or express their desire to visit the headquarters office. Those who have a strong demand can directly contact overseas through video calls to place LIVE orders on site. Some "APSONIC" old fans have also taken the initiative to become "spokespersons" - a young businessperson from Cote d'Ivoire, Africa. When he saw the APSONIC motorcycle, which is almost well-known to everyone in Ivory Coast (also known as Ivory Coast), he couldn't help but turn on the host mode and enthusiastically introduce the popularity of APSONIC in Cote d'Ivoire and surrounding countries. Of course, he also praised his beautiful homeland. His personal experience made the APSONIC.

Products are the best spokespersons for enterprises. At this exhibition, the group's star-selling products were particularly eye-catching, including the classic APSONIC brand Prince motorcycle ALOBA, a 150CC tricycle that fully adapts to African working conditions, an engine with new generation technology, and high-quality accessories such as front and rear tires, shock absorbers, rims, friction plates, engine components, and helmets from the APSONIC and TSZ brands. At the same time, in response to the constantly upgrading consumer demand, the high-end brand APSONIC Pro series products made their debut at this exhibition. It can be seen that Sincerity Holdings Group, driven by product strength and service strength, constantly refreshes its "Moments" with focus and professionalism at the exhibition. APSONIC's brand concept of "good quality, good life" has deeply penetrated into the hearts of consumers.

In addition to the grand exhibition hall and rich exhibits, a seemingly inconspicuous poster on site also attracted the attention of many African guests. Although the words on the poster were only one line, they attracted their attention like a magnet. It turned out that about ten days ago, also in beautiful Cote d'Ivoire, the APSONIC brand officially announced that it had become the official sponsor of the 34th African Cup of Nations (referred to as the African Cup), the largest sports event in Africa. This is a major initiative for the APSONIC brand to fully penetrate into Africa. In the future, with the holding of this major African sports event, the APSONIC brand will soar and dance on the African land like a real "African eagle", which is also expected to receive more attention, opportunities, and industry recognition at next year's Canton Fair.

With the successful conclusion of this exhibition, Sincerity Holdings Group has participated in the Canton Fair for more than 20 consecutive sessions (including online). From the initial inconspicuous small booth to the current large brand exhibition area, it has also witnessed the continuous development of the APSONIC brand. The Canton Fair is known as China's first exhibition and is a required course for foreign trade enterprises. It is not only a "bridge of trade", but also a "bond of friendship". On the one hand, Sincerity Group will make good use of this Internationalization platform to let more countries and international friends understand Sincerity, APSONIC, and China's power products. On the other hand, it will actively respond to the call for high-quality development of foreign trade, accelerate product upgrading, build a more complete and advanced modern industrial chain of power products, comprehensively improve the core competitiveness of the brand, and let the "Sincerity brand" go global.